HA TRAN, Founder and Chef

His culinary journey began in a Vietnamese kitchen, starting as a dishwasher and kitchen hand, surrounded by the flavors of his homeland that he had deeply missed since leaving Vietnam at a very young age. This explains why he chose to pursue a career in hospitality, with a particular focus on Vietnamese cuisine. 

Cooking school is not part of his foundation; Ha learned kitchen techniques through his own work experience and mostly self-learning. Over the last five years, Ha has led his team to develop VinRice into what it is today. His decision to invite Hưng and Hội to join the team reflects his ambition to achieve something greater- striving to honor the roots of Vietnamese cuisine while adapting it to modern sensibilities. As he envisions it, VinRice from 2025 will be a place where tradition meets innovation.